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Barbie's Surprising Comeback Has Everything To Do With Race
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Totally Hair Barbie, which debuted in , is the best-selling Barbie doll of all time. For the past two years, facing rapidly declining Barbie sales, Mattel pushed to diversify its iconic doll away from its classic look. The goal: win back parents turned off by the impossible and widely-criticized beauty standard skinny, white Barbie set for girls since the brand debuted in This year the company is introducing an even more diverse range of Barbies, including a tall African-American doll with an Afro, a red-headed petite Barbie with a girl power T-shirt, and a mini-skirted blue-haired Barbie.