A study by researchers at City University in London found that men responded more positively to pictures of brunette and red-headed women than they did to those with blond hair. Experts said that as relations between men and women have evolved, the male of the species has become more attracted by brains, represented in their psyche by brunettes, than the more physical charms of blond hair. But stereotypes seem to persist in the male mind, with redheads seen as "fiery", brunettes as "stable" and blondes as "approachable". The researchers showed 1, men three pictures of the same woman, digitally enhanced as a blonde, brunette or redhead. Asked to give their impressions of the woman's personality, just over half the men - 51 per cent - said the brown-haired version was the most attractive. While 81 per cent of the men described the brunette as intelligent and 67 per cent said she looked "self-sufficient", four out of 10 described the same woman sporting blond hair as "needy" and lacking independence.
Hair Colour and Attraction - Is the Latest Psychological Research Bad News for Redheads?
Modern gentlemen prefer redheads and brunettes to the charms of blondes | The Independent
Oscar Wilde said once of people with red hair: "I am simultaneously amused and aroused by them. Males have traditionally been cast as the goofball, the joker Ron Weasley, Archie, Ralph in Happy Days and seldom the heart-throb. Females are typecast as the fiery temptress, the hot-blooded vixen Jessica Rabbit, Ginger Spice, Joan Holloway in Mad Men and must endure being asked whether the carpet matches the drapes by strangers yes, you moron, if the hair isn't dyed. A few years ago, you wouldn't find any male redheads on modelling agency books and the world's biggest sperm agency, the Danish Cryos International, was turning away red-headed sperm donors, telling the Daily Mail i n that there wasn't demand for them. Now, every modelling agency has at least one red-haired male on their books, if not more, and sperm agencies such as Australian-based Co-ParentMatch say they can't keep up with demand for the rare gene. Red heads are on fire! Andrew James, local TV host, who has auburn hair talks of his two friends "who are really ginger" and how "they're getting more female attention and sex now then the other guys!
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Male preference for female hair color seems to be frequency-dependent. The less common a hair color becomes, the more it is preferred. When male subjects are presented with a series of photos showing blondes and brunettes, preference for any one brunette is inversely proportional to the number of brunettes in the series Thelen,
Blond or fair hair is a hair color characterized by low levels of the dark pigment eumelanin. The resultant visible hue depends on various factors, but always has some yellowish color. The color can be from the very pale blond caused by a patchy, scarce distribution of pigment to reddish "strawberry" blond or golden-brownish "sandy" blond colors the latter with more eumelanin. Because hair color tends to darken with age, natural blond hair is generally rare in adulthood. Naturally-occurring blond hair is primarily found in populations of northern European descent and is believed to have evolved to enable more efficient synthesis of vitamin D , due to northern Europe's lower levels of sunlight.