Jack Daniel's is a brand of Tennessee whiskey and the top-selling American whiskey in the world. The product meets the regulatory criteria for classification as a straight bourbon , though the company disavows this classification. It markets the liquor simply as Tennessee whiskey rather than as Tennessee bourbon. Sales of an additional , equivalent cases in ready-to-drink RTD products brought the fiscal year total to more than The Jack Daniel's brand's official website suggests that its founder, Jasper Newton "Jack" Daniel , was born in and his tombstone bears that date  , but says his exact birth date is unknown. Jack was the youngest of 10 children born to his mother, Lucinda Cook Daniel, and father Calaway Daniel.
Jack Daniel’s Edits Its Label, Corrects Some Misinformation
Jack Daniel's celebrates LGBTQ diversity through #flavorsofpride at LA Pride Festival | The Drum
The campaign features a three minute video show that celebrates the LGBTQ community's increasing diversity across genders, ethnicities, sexualities, religions and generations. Through projection mapping technology, festival guests will be invited to be part of the show by having their faces captured and integrated into the visual content. The flavorsofpride projection mapping show will further utilize two 3D-printed polygonal mannequins and three of Jack Daniel's wooden barrels as its primary canvases. Fabricia da Silva, multicultural field marketing manager, Brown-Forman Corp said: "Celebrating individualism and living life on your own terms are hallmarks of the Jack Daniel's legacy, which are also embodied by the mission of LA Pride. We were inspired by the incredible diversity represented in the LGBTQ experience, which is colorfully represented through our flavorsofpride project. Both their sponsorship and their show truck will enhance this year's LA Pride Festival which features a diverse array of musical artists, including a number of gay, lesbian, bisexual, and transgender performers across three stages.
How One Black Woman Celebrated Whiskey's Black Roots When Jack Daniel's Wouldn't
A double-barreled and double-mellowed expression of its classic Jack Daniel's Old No. Representative of the skill and craftsmanship of the Jack Daniel Distillery, the process first begins with maturation in new charred American white oak barrels. Once these barrels are determined to be fully matured, they are removed from the barrelhouse and the whiskey is placed into maple wood barrels. The final step is a second time charcoal mellowing before being bottled. Due to the extra time and attention required to craft this ultra-smooth spirit, Jack Daniel's No.
The mobile interactive art project, titled " flavorsofpride", will feature a 3-minute video show that celebrates the LGBTQ community's increasing diversity across genders, ethnicities, sexualities, religions and generations. Festival guests will also be invited to be part of the show by having their faces captured and integrated into the visual content. Projection mapping technology is a new art that takes ordinary objects and transforms them into visual experiences. The technique dates back to the late s, where it was referred to as video mapping, spatial augmented reality, or shader lamps. The flavorsofpride projection mapping show will utilize two 3D-printed polygonal mannequins and three of Jack Daniel's signature wooden barrels as its primary canvases.